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T-shirts, jackets, sweatshirts, sports leggings… Whatever the garment, custom clothing is in vogue, and more brands are expanding their catalogues with this option. Personalised clothing is the trend of the moment.

Do not overlook textile customisation, rigid products, and even the creation of jewellery items, as studies indicate that demand is going to increase. Throughout this post, we will explain it to you.

Customised clothing is in fashion.

One of the reasons why personalisation is going to become more fashionable is because businesses aim for customers to have a unique and distinctive experience with their brand. This, in turn, increases the brand value.

And we are gradually seeing how personalisation is being integrated into major brands. Examples of this are the Pepe Jeans stores or the websites of some Inditex brands.

In 2020, Zara launched a line of felt bags designed for adding initials, and as we know, what these popular brands release often becomes trendy. It was the most sought-after product of the season for women.

Following the success of Zara's felt bags, other brands like Parfois have joined this trend. Additionally, Inditex's main brand now offers the option to personalise all types of bags through its website. During 2021, Inditex expanded its personalisation line to other stores within the company, such as Pull and Bear. For now, both stores are only focusing on bags and toiletry bags. However, Bershka is the only one venturing into customised clothing, offering the option to personalise jeans and denim jackets via its website. So, you too can join in, as shown in the following image.

As we can see, the trend of personalization has only just begun and is increasingly on the rise. If Inditex expanded their offerings... Then the commitment to personalization will be greater, and more businesses will join this trend.

Furthermore, it should be noted that there will also be an increase in the creation of jewellery with 3D printers and laser machines. One of the standout materials for creating jewellery will be acrylic glass. This is not just our opinion; it is confirmed by fashion shows where they present what will be in vogue for the coming year. As laser engraving is so trendy, we recommend you take a look at the post where we discuss it.

More awareness of the environment

The PwC report “Global Consumer Insights Pulse Survey” states that 50% of consumers worldwide have become more environmentally conscious after the pandemic.

Furthermore, this study also states that 52% of users avoided plastic consumption during 2021, compared to 41% in 2019.

Another study that confirms the importance of eco-friendly products in business is from the company Toluna. It states that 49% of consumers stop buying from brands that do not align with their ethical values.

Seeing how consumption is evolving and changing, businesses must start prioritising those that are reusable.

Customers can switch from plastic bottles to stainless steel ones, from plastic containers to stainless steel or glass ones, and from plastic bags to cotton ones, etc.

On the other hand, as we saw in the first point, customisation is more in custom fashion and eco-friendly products are becoming part of our daily lives as a new lifestyle.

So, combine these two trends and customise eco-friendly products. In our post "The Items Everyone Wants to Buy: Eco-Friendly Products", we explain what these items are like. Additionally, we provide some examples of customisation and how to personalise them.

The pandemic has been a turning point for both companies and customers in becoming more environmentally conscious. Consumers are increasingly committed and aware of the reality of our planet. It is no longer a sporadic way of contributing, but has become a lifestyle.

What advantages does personalized fashion offer?

According to a European study conducted by Roland DG, it concludes that personalising a product with a name, message, or image is better received and valued than a product that is not distinctive and could be owned by anyone. So, without a doubt, personalised fashion is what is trending now.

But... Why are people increasingly opting for personalization? What advantages does it offer users? Personalised clothing is the trendiest business!

1- It is an added value and the customer is willing to pay more for the product

People like to be fashionable, but they also enjoy dressing with a personal touch, something they feel identified with. That's where textile and other rigid product customization comes in.

That is why, if they want something unique and personal, they are willing to pay more for the product. The customers themselves understand that this is an added value and involves more work.

2 - Allows differentiation of the product from the competition

The ability of a clothing brand or a small local business to offer product customization sets it apart from the competition that does not provide a customization service.

In this way, people who need to customise a T-shirt, for example, will go first to the clothing store that offers both the T-shirt and the customisation, rather than to a store without this service.

3 - Encourage customer loyalty

Since customers have purchased from you, they already know how you personalise and have liked it, they won't need to look for another shop.

As we mentioned earlier, the option for personalization enhances the customer's experience with the brand, so if the experience has been good, they are sure to return.

4 - If satisfied, the customer will recommend you

The customer will not only make repeat purchases with you but will also recommend your products and personalization service to friends and family. They may also recommend you online, where more people will reach you, whether through social media or Google reviews.

5 - In-store personalization encourages impulse buying

If, in addition to selling pre-personalised products, you offer the option to print on the garment or object in-store, the customer will want to try the experience. Just for the sake of trying, they will buy almost without thinking, impulsively.

This service provides added value that will enhance the customer experience, encouraging them to return and shop at that business again.

6 - Develop the company's creativity

Another advantage of customisation is that it can foster creativity within the company to offer customers different and increasingly original products. Products that are likely not available in other stores because you have made them yourself.

Christmas, Valentine's Day, Father's Day, Mother's Day, birthdays, weddings, and many more campaigns you can join to create personalised products.

Personalised gifts are highly valued by customers, with many preferring them over something that everyone else might have. Therefore, this is the perfect excuse to customise products in your shop.

We inform you about the trends so you can increase your sales; personalised fashion is trending, and your business can boost its sales thanks to this. If you want to enter the scene and don't know where to start, we recommend reading the post "Ideas for creating your own clothing brand".

If you have any questions, share them with us in the comments. Our team will be delighted to provide you with answers and assistance. You can also contact our Customer Service department directly for further help.

Remember that on our social media channels, we daily share a wealth of ideas, offers, and the latest updates related to various personalisation techniques. To stay informed about everything, follow us on Instagram and TikTok and listen to business stories on iVoox and Spotify. And don't forget to subscribe to our YouTube channel to continue learning with us!