Would you like to know why more and more people are opting for eco-friendly products? Are you aware of the sales potential of these increasingly popular articles?
In this post, we will answer several questions about this topic, we will introduce you to the eco-friendly world, and, on top of that, we will offer you ideas for personalisation and how to make them.
About eco-friendly products
Still don’t know what eco-friendly products are? They are made with natural materials that respect the environment. So, why are progressively more people opting for this type of article?
Well, if we look around us, we can see that many of the products we use in our daily lives are made with plastics, if not most of them. The problem? They take between 100 and 1,000 years to fully degrade, depending on the type of plastic.
According to a Greenpeace report, even if we recycle, only 10% of the plastic we use is reclaimed. That is why an increasing amount of people are changing their daily and consumption habits by using plastic-free products made from recycled materials. These are the so-called eco-friendly products.
More specifically, according to Oney’s 2020 research, 80% of those surveyed buy products that have been recycled or reused, and 90% expect brands to be committed and help them consume better. These data are essential to know what customers’ current consumption is like.
Therefore, in the world of personalisation, we must also join this eco-friendly movement. Us, business owners, can also do a lot for the environment, so this is the perfect opportunity to have eco-friendly products you can personalise in your catalogue.
Advantages of selling eco-friendly products
Offering eco-friendly personalised products in your shop not only allows you to be environmentally friendly but also improves your brand image in the customers’ eyes.
Because nowadays, consumers place a high value on companies that care for the environment and would rather choose them ahead of those that do not use eco-friendly products or make ecological gestures. Therefore, you will gain customer loyalty and attract new customers.
What eco-friendly products look like
As mentioned in previous sections, selling eco-friendly articles in your shop would be beneficial thanks to their impact on the environment. But, do you know what an item has to be like to be eco-friendly?
These products are produced in an environmentally friendly way with recycled and recyclable components. Therefore, they must be made with natural materials such as organic cotton, hemp, bamboo, cork or jute, among others.
So, now that you know what an eco-friendly product is made of and what it is composed of, you can start promoting its properties when you have them in your shop. It’s time to start personalising it!
Moreover, you should know that some products, such as stainless-steel bottles or thermos flasks, are reusable and eco-friendly. This is why it is also suitable for you to offer these products to your customers, as they avoid the use of plastics.
Ideas for personalising eco-friendly products
Here are some ideas for personalising eco-friendly products so that you can add extra value to your shop and your articles.
- Personalised cotton T-shirt
- Bamboo and stainless-steel bottle and thermos flask
- Bamboo and stainless-steel lunch box
- Cotton totepack
- Cotton tote bags
- Bamboo notebook and pen
In addition to personalising products that help the environment, we recommend you start using kraft paper bags in your shop you can customise by screen printing your logo or business name. Stop using plastic and attract more customers!
How to personalise eco-friendly products
It is crucial to keep in mind that products made of natural materials cannot be sublimated. So, if you are wondering how to personalise eco-friendly items, don’t worry because there are different techniques.
To personalise rigid products, we recommend working with laser engraving. Therefore, if you combine eco-friendly items with this way of customising, your shop and your products will gain value.
On the other hand, to personalise natural textiles such as cotton, you can work with the DTG technique, textile vinyl, transfer, screen printing or embroidery.
Now that you know a little bit more about eco-friendly products, how to personalise them and some ideas for selling them… Are you interested in this sector? How would you personalise them?
If you have any doubts about eco-friendly products and/or how to personalise them, do not hesitate to contact our Customer Service department. We will happily help you with whatever you need.
You can also subscribe to this blog and our YouTube channel for tips and personalisation ideas.
See you in the next post!