The pet products market is booming and shows no signs of slowing down. Within this niche, customisable items are gaining increasing popularity.

If you have a customisation business or are thinking of starting one, this is your opportunity. Would you like to offer exclusive accessories for your clients' best friends? Keep reading and discover how these products can help grow your business!

Why offer personalised products for pets?

Nowadays, pet owners are not only looking for functional products, but they also want them to be unique, fun, and personalised. From collars with the pet's name to beds with exclusive designs, the possibilities are endless.

If you already have a customisation shop, adding pet products to your catalogue can be a fantastic way to diversify your business. Not only will you be expanding your offerings, but you'll also be attracting a new group of customers: pet lovers. But why offer personalised pet products?

Benefits for your customers

For many, pets are part of the family, which is why their owners seek to make them feel special. Personalised products allow them to show their affection with unique items, stand out with exclusive accessories, and create cherished memories such as mugs or blankets featuring their pet's image.

Advantages for your business

For entrepreneurs like you, customisable products offer several advantages:

• Higher profit margin: Customised products often have added value due to the effort and exclusivity involved in their creation. This will allow you to increase your profit margin.

• Differentiation: In such a competitive market, offering something that the competition does not have is crucial. Customisable products allow you to stand out and attract new customers.

• Customer Loyalty: When a customer receives a product specifically designed for them, they are more likely to return for future purchases, whether for their pet or other personalised products.

Customisable Products for Pets: What Can You Offer?

There is a wide range of customisable pet products that can be tailored to the needs of your business. Below, we present some examples:

Personalised Collars and Leads

The collar is one of the most popular accessories. Offering customisable collars and leads with the pet's name, a special phrase, or even a contact number can make a difference. These collars are perfect for both dogs and cats.

Identification Plates

The identification tags are essential for pet safety. Available in various shapes, you can choose between options for sublimation or laser engraving.

Customised Beds

Pet beds should not only be comfortable, they can also be unique! Customising the beds with the pet's name, specific colours, or even unique patterns will make pet owners desire them for their furry companions.

Bowls and Feeders

Food and water bowls can also be customized. Imagine offering your customers feeders with their pets' names or exclusive designs personalized through sublimation, laser engraving, or even UV printing.

And for the owners? Mugs, t-shirts, photo frames, and much more!

The customization possibilities are just as wide. Mugs, hoodies, photo frames, Christmas ornaments, and keychains are just a few of the products that can be personalized with images, logos, or their pets’ names. You can offer your customers a mug with their dog’s photo or a keychain engraved with their cat’s name.

These products are not only cherished keepsakes but also present an ideal business opportunity for those looking to offer unique and meaningful products. If you want to see more options, visit our store: customisable products for pets. And to inspire you, we have prepared this Pinterest board to help you start gathering ideas:

Seguir el tablero de Termos y Botellas de Brildor en Pinterest.

How to Start Customising Pet Products?

Customising pet products is easier than it seems, and at Brildor, you have everything you need. Sublimation is ideal for starting out, as it allows you to personalise a wide range of items. Here are the essentials:

• Sublimation Printer: To print designs for sublimation, you must have an inkjet printer dedicated exclusively to this technique.

• Ink and sublimation paper: Ensure a professional and long-lasting finish. At Brildor, we have the best materials to achieve perfect results.

• Transfer press and protective paper: Heat presses apply heat and pressure. There are different types depending on what you wish to customise, the size, and your budget. Find out which is the best for you in: “Which transfer press should I buy?”.

• Sublimation Items: There is a wide range of products that can be sublimated. You can start with basics like necklaces and plaques, and expand your catalogue as demand grows. It’s easy and profitable!

If you prefer to explore other techniques such as laser engraving, we also have options for you:

• Diode laser cutting machines and plotters, such as the xTool M1, ideal for precision work.

• Laser engravers with diode and infrared, such as the xTool F1, highly recommended for beginners, or the xTool F1 Ultra with diode and fibre technology for more advanced projects.

• CO2 Laser Cutting and Engraving Machines from Framun, perfect for professionals seeking a flawless finish across a wide range of materials.

Additionally, you have access to a wide variety of materials suitable for these techniques, which allow you to customise from scratch with engravings on metal, wood, acrylic, and more. If you're interested, you can read “Create QR tags for pets with your laser machine”.

How to Sell Customisable Pet Products?

With your equipment and materials ready, it's time to start selling! Here are some tips to maximise your sales:

• Online Store: Having an online store is crucial nowadays. Platforms like Shopify, WooCommerce, or Etsy allow you to create your store easily. Use social media to drive traffic and showcase your personalised products in action.

• Social media: Instagram and TikTok are perfect for promoting products. Post attractive photos and videos, and use hashtags like #petaccessories or #custompets to attract customers.

• Pet fairs and veterinary centres: Participate in pet fairs or even offer your products to veterinary centres. You will be able to attract customers interested in your products.

• Loyalty: Develop loyalty strategies with discounts or reward programmes, where customers earn points to redeem on future purchases.

With these simple steps, your customisation business will be up and running and ready to grow.

Many of our customers have achieved great success by offering customisable pet products. From online stores to physical shops, the demand for these types of items continues to grow. Why not be the next to seize this opportunity?

If you have any questions, please feel free to leave us a comment. We are here to help you. Additionally, you can contact our Customer Service team for more information or to resolve any concerns.

Every day we share a plethora of ideas, offers, and updates about various personalisation techniques on our social media. To ensure you don't miss anything, follow us on Instagram and TikTok. Oh, and don't forget to subscribe to this Blog and to our YouTube channel to continue learning with us.

See you in the next post!