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Are you thinking about creating your own clothing brand? Great idea! But do you know where to start?

The key is to have common sense, good taste, and to avoid excesses, whether of optimism or pessimism. So, pay close attention because in this post we suggest some tips to make the task of starting a business much simpler. Take note!

Study the market to create a clothing brand.

Market research is the foundation for starting a business. First, decide on your niche. Within the world of clothing stores, there are different sectors such as sportswear, children's wear, youth fashion, etc.

The second step is to analyse who your competitors are and who your target market will be, meaning the group of people your product is aimed at. Read and absorb as much information as you can. Thanks to the Internet, you have everything you need at your fingertips at no cost. So, take the time to define the niche you are entering, and you will save yourself surprises in the future.

Register and patent your own clothing brand.

To create a successful clothing brand, it is essential to choose a unique and distinctive name. You must ensure that the name you have chosen is not already registered by another company. One way to check this is by visiting the website of the Spanish Patent and Trademark Office (OEPM). If the name you have in mind does not appear in the OEPM records, then it is available for you.

It is crucial to trademark your brand to prevent others from using the same name and to protect your original designs from potential copies by your competitors.

Design, find a designer for your clothing, or choose Vexels.

It's time to get creative. To design your own clothing brand, you must define what your designs will be like and what you aim to achieve.

If you have many ideas but don't know how to bring them to life, don't worry. Find a designer who can draw well, understands your proposals, and can represent them in sketches and designs. When choosing that person, pay close attention to their work, the cost of their services, and their ability to communicate with you.

Another option is to open a clothing store with a defined style, but with pre-made personalisations. In that case, we recommend choosing Vexels, where you will find thousands of vectors, patterns, editable PNGs, PSDs, and images ready to print using your chosen personalisation technique. Additionally, you can use mockups or templates ready for your e-commerce or social media.

Clarify that Vexels is not free, but the investment is very low considering the benefits you can gain. The best part is that if you join us through our recommendation, you will enjoy an EXTRA 20% discount on your subscription with the code BRILDOREXTRA20. If you wish to take advantage of this offer on subscription plans, simply click on this link and add the code at checkout. Here are two videos explaining what Vexels is and how it works:

Many brands starting their business launch only a couple of designs, usually to limit risk. However, it is important to put yourself in the customers' shoes and offer variety to capture their attention. Nowadays, with the existing customisation techniques (sublimation, DTF, transfer paper, textile vinyl…), a greater diversity of personalised T-shirts can be showcased with minimal investment.

Choose the customisation technique that best suits you.

Once you have the designs, the next step is to decide which customisation technique you want to use to print your garments.

There are several options such as textile vinyl, sublimation, DTG, DTF, screen printing, transfer paper… Each system has its pros and cons and its particularities, so it is important to evaluate which is the best option for your clothing brand based on the desired results and your financial needs. To help you choose, we recommend you take a look at the post: “How to customise T-shirts: Which technique should I choose?”.

If you are the one doing the printing, it is essential that you learn to work with the chosen technique. It may seem like a complex process at first, but with our YouTube videos and our blog, you will learn each method in an easy and entertaining way.

If you prefer to rely on a third party for customisations, it is essential to research and get to know various customisation shops or factories to understand how they print, what methods they use, their pricing, etc.

Choose the necessary machinery if you are going to self-produce your brand.

So, are you ready to create your own clothing brand without relying on external companies? If so, and you have already chosen the technique, it's time to assess the budget.

Each customisation method is different and, therefore, requires specific machinery, consumables, and accessories to carry out the task.

However, one of the most essential machines in any printing process is the transfer press, which allows you to transfer designs or images. In our podcast and blog: "The best transfer press for each technique", we explain the features a transfer press should have depending on the customisation method you choose.

Depending on the system, you may also need a printer. We recommend visiting the different categories in our store to find the right machine for your project. At Brildor, you will find everything you need to start creating your own clothing brand, from garments to essential materials and tools.

Develop a marketing plan in line with your clothing brand.

It's not all about having a catchy name and attractive designs. For your clothing brand to succeed, it is essential to develop a solid marketing plan to reach consumers and make them aware of your existence.

Marketing is the key to making your brand known and, most importantly, remembered. To achieve this, you must be proactive and consistently present to your potential customers.

There are many ways to launch a marketing plan, and if you lack experience in this area, it is advisable to hire a professional or an agency to help you develop and execute an effective plan. Additionally, it is important to talk about your brand across all available online platforms, such as blogs, social media, YouTube, etc.

Every time your brand appears, you will be contributing to sparking people's interest in getting to know you. However, you must remember that marketing is a continuous process and requires patience and perseverance to achieve results.

Focus on "building a brand," the branding.

The longevity of a brand is not solely based on having a good design, but also on having a unique and consistent style that connects with customers. To increase customer loyalty, it is crucial to maintain that essence and not change constantly.

If you don't, customers will not take your brand seriously, and you will lose followers, along with the trust and credibility you have built. Therefore, it is very important to remain true to the method, personality, and brand you have created.

Select which social media platforms and sales channel to use.

There are two main ways to sell your clothing: online and in a traditional physical store. We mentioned that it is important to analyse your competition and the market you are entering. Therefore, when you gather information, you will have a clear idea of whether it is better to open an online store or a shop in your city.

The most economical option to start with is online sales. For this, you should create a website to upload your products, establish social media accounts, and utilise the advertising prepared in your marketing plan. If you prefer a physical store, we recommend also setting up social media accounts to showcase your new arrivals, generate content, and encourage customers to visit your shop. Regardless of your choice, remember that following a marketing plan is essential to reach your customers. Furthermore, we recommend that the packaging be personalised to enhance buyer satisfaction and create an appealing shopping experience.

The other option is to have both a physical store and an online store. If this is your intention, you will also need to have a website and social media presence so that customers can shop from anywhere. Additionally, remember that a physical store gives you the advantage of having a tangible presence in your community, which can be a significant factor in attracting customers and building a closer relationship with them.

Reinvest, be patient, and don't become obsessed.

To achieve success with your own clothing brand, it is essential to invest in new designs and stock regularly, and offer new products to your customers to build loyalty.

Beginnings can be challenging, but patience and perseverance are essential. Building a brand takes time and effort, but it will be worthwhile in the end. The goal is to make money, no one disputes that, but you must focus on promoting the brand and doing things right. The key is to lay the groundwork; success will come with time.

Get ahead of the seasons

Having your own clothing brand means it's essential to always stay one step ahead. Instead of designing for the current season, focus on planning six months in advance. This way, you can offer your customers the new collections before anyone else and avoid falling behind on trends. Not only will you always be ahead of the competition, but you will also be prepared for any changes or opportunities in the market.

Try to enjoy to the fullest and don't get overwhelmed.

To succeed with your own clothing brand, you must feel connected to it. If you don't like what you're selling, it will be difficult for you to convince others that it is worth buying. The brand should be something that makes you proud to wear it.

Be patient and don't pressure yourself when creating your own clothing brand. If you can't include a specific garment in your initial collection, a design, or if you don't manage to launch custom packaging on time, don't worry. Try to compete with the big companies only as much as you can, and don't overwhelm yourself. Consistency is more valuable than abundance when it comes to establishing a successful brand.

Be careful with growing too quickly.

Do not rush the growth of your clothing brand. Rapid growth is not as beneficial as it seems, as it can lead to issues in meeting demand within the agreed timelines.

Grow sustainably and ensure quality in all your orders. Learn to decline orders if you cannot fulfil them; it is worse to accept them and fail to meet the customer's expectations.

Continuous learning

Attending professional fairs for clothing and fabric customisation will allow you to stay updated with the latest trends, get inspired, learn new techniques, meet suppliers, and discover a constantly evolving world. It is important to visit both large brands and small independents, as you can gain significant insights and knowledge from both in the world of customisation.

These are some of the most important tips for creating your own clothing brand. We hope we have helped you and that you have a clearer idea of how to start and embark on that project you have in mind.

If you have any questions, share them with us in the comments. Our team will be delighted to provide you with answers and assistance. You can also directly contact our Customer Service department for additional help.

Remember that on our social media, we post a large number of ideas, offers, and the latest news related to various personalisation techniques daily. To stay updated on everything, follow us on Instagram and TikTok. And don't forget to subscribe to our YouTube channel to continue learning with us!

See you in the next post!