Do you have a sublimation kit and want to make the most of it? In this article, we offer you a profitable and easy-to-start business idea: create personalised tourist merchandise for local businesses, councils, and festivals. You don't need an online shop or large investments. Just strategy, creativity, and action.

Prepare to become a creative supplier of personalised products for hotels, museums, restaurants, educational farms, village festivals, and cultural events in your area.

Why is personalised tourist merchandise a business opportunity?

Because tourism does not just sell tickets or stays: it sells experiences. And many people want to take home a physical memento of that experience. A beautiful, useful item with emotional value.

With your sublimation equipment, you can create customised products featuring logos, names, or representative images of tourist spots, iconic businesses, and local events. The establishment gains visibility, the visitor takes home a souvenir, and you generate income with low-cost, high-margin products.

This is not just "selling mugs": it is about creating a profitable business line based on local collaborations.

What businesses might need custom merchandise?

Many tourist establishments or local institutions do not have the time or resources to design and produce their own merchandise. This is where you can become their ally. Here are some examples:

• Rural houses and boutique hotels
• Local museums and interpretation centres
• Themed restaurants and wineries
• Natural parks, educational farms, or family leisure areas
• Local shops in tourist areas
• Local councils and cultural departments
• Festival committees, local associations, or sports clubs
• Festival, Fair, and Popular Event Organisers

All these actors often organise events that bring together hundreds or thousands of people. And what better way to reinforce their identity than with a personalised product?

Which sublimation products to offer according to the type of business

Adapting the item to the context of the place or event is key. Here we provide you with ideas for sublimation customisable products, grouped by type:

Many of these items can be produced in small batches and have a very high visual and emotional impact.

Follow Brildor's Merchandising board on Pinterest.

How to become a local supplier of customised products

Beyond selling objects, your proposal must be professional. Here is what we recommend you do:

1. Analyse your environment

Make a list of tourist businesses, local entities, associations, and cultural events in your area. Contact them or visit in person to identify needs.

2. Prepare custom product prototypes

Create a small sample with designs tailored to each client: illustrations, crests, logos, typical phrases, stock images…

3. Design a clear proposal

• What products do you suggest?
• Recommended retail price
• Commission or benefit for the client
• Optional: showcase, point of sale, or direct management if it is an event.

4. Start with a few projects, but execute them well.

With 2 or 3 collaborations (a hotel, a village festival, and a local shop), you can start producing steadily and gain visibility in different environments.

And what if you also sell online?

Once you have a customised catalogue for a business or event, you can suggest offering it on their website, social media, or booking channels as well.

You can handle the production and shipping of the products. They only need to promote them. This way, you extend the reach beyond the in-person visitor.

Advantages of personalised merchandising for everyone

✅ For the visitor: they take away a useful, emotional, and exclusive souvenir. ✅ For the business or council: it strengthens their brand, generates income, and builds loyalty. ✅ For you: you produce with your sublimation equipment and open a stable local business avenue.

This system is based on long-lasting relationships, not one-off sales. With each collaboration, you gain presence, reputation, and stability.

Whether you are just starting out or already have a sublimation workshop, this strategy allows you to generate stable income and scale effortlessly. You don't need advertising campaigns or an online store. Simply identify opportunities nearby, create appealing proposals, and present them effectively.

In our store, you will find customisable products perfect for sublimation and local merchandising. If you have any questions or concerns, please feel free to share them with us by leaving a comment. Our team will be delighted to provide you with answers and assistance. You can also contact our Customer Service department directly for additional help.

Remember that on our social media, we daily share a wide range of ideas, offers, and the latest news related to various personalisation techniques. To stay updated on everything, follow us on Instagram and TikTok. And don't forget to subscribe to our YouTube channel to keep learning with us!