
🏞️Express personalisation on the Camino de Santiago: what to sell and how to do it in minutes
🏞️Express personalisation on the Camino de Santiago: what to sell and how to do it in minutes

Each year, more than half a million pilgrims walk the Camino de Santiago. Many of them purchase souvenirs, t-shirts, or gifts as they pass through villages, hostels, and shops. However, very few businesses offer express customisation.
If you have a shop, hostel, or stall along any route of the Camino, this is of interest to you: express personalisation is a simple and profitable way to stand out and increase your sales. Let us tell you more!
Why offer personalised products on the Camino de Santiago?
- Pilgrims seek personal mementos that connect with their experience.
- They have a limited time, but they are open to purchasing if they can take it immediately.
- They value the unique, the local, and the emotional.
- And you can offer it with compact machines and products that are easy and quick to customise.
🎯 It's not just another sale; it's a memory captured at the perfect moment.
What do you need for instant customisation?
You don't need to set up a large workshop. If you already customise, you just need to offer it strategically. If you're starting out, it's enough to choose one or two well-selected techniques.
With a sublimation printer, a transfer press, and a compact laser machine, you can customise most of the highly demanded products on the Camino. Choose small, easy-to-use machines, and carefully combine the materials. This way, you can offer immediate customisation from any point along the route.
Recommended equipment:
Most effective techniques:
9 personalised products you can offer immediately
Here are product ideas that you can customise and deliver in minutes, perfect for selling in Santiago de Compostela or any stage of the Camino:
Laser-engraved keyrings: Have wooden or acrylic models ready with the scallop shell and engrave the pilgrim's name or the date in 1-2 minutes. Lightweight, emotive, and perfect as a stage souvenir.
Personalised Jewellery: Bracelets, pendants and bangles that you can engrave in minutes with a laser with a name, a special word, or the city where the souvenir was purchased.
Customised badges: With the group photo or phrases like Buen Camino that you can personalise in 2-3 minutes with the name, date, or city using a manual machine.
Customised magnets: Whether they are badge type or wooden arrow-shaped, you can prepare them in 3-5 minutes with designs of maps, symbols, or cities and personalise them with the pilgrim's name and kilometres travelled.
T-shirts or hoodies customised for the Camino: Whether they are cotton (with DTF) or technical (by sublimation), you can prepare them in 10-15 minutes with 4-5 base designs and personalise them with the group's name, date, or stage. Ideal for groups wanting to take a photo together at the start or upon arrival in Santiago.
Personalised Neck Gaiters: Sublimate patterns with arrows or shells in minutes and add the group's name or stage. Perfect for selling in hostels or roadside shops.
Personalised thermal bottles: Engrave or sublimate the Camino logo, the year, or phrases like I did it in just 10 minutes. They are practical, lightweight, and one of the most cherished souvenirs.
Patches with DTF embroidered effect: Create base designs with crests, shells, or phrases and customise instantly with what the client requests. Perfect for backpacks or garments for the Camino.
Engraved Luggage Tag: Engrave the shell, a phrase, and the pilgrim's details on wood in just 2-3 minutes. Useful, lightweight, and perfect for backpacks.
How to personalise instantly?
Prepare 5-6 base designs per product and leave space to add a name, date, or a short phrase. This way, you reduce time and deliver unique keepsakes in minutes.
Would you like to take it a step further? Ask an AI to generate a customised illustration for the client. Guaranteed success and complete differentiation!
Things to consider if you have a business on the Camino
- The product must be lightweight and easy to transport.
- Customise instantly or within 1 day.
- You can offer home delivery or delivery to a point along the Way for bulkier items.
- Display visible signs: “Personalise here”, “Put your name”, “Take it away in 5 minutes”.
- Show examples already made to activate the sale.
- Ideal for souvenir shops, hostels, mobile stalls, or establishments in tourist areas.
- Many pilgrims buy in groups: tailor your designs for them.
The Camino de Santiago is a tourism niche with enormous commercial potential. Offering immediate personalisation on products such as t-shirts, badges, keyrings, or bottles can be the differentiating factor that boosts your sales. With minimal space, compact machinery, and products ready for personalisation, you can transform your shop into an emotional and profitable sales point.
👉 Ready to offer unique and personalised souvenirs to the pilgrims of the Camino? If you have any questions, feel free to share them with us in the comments. Our team will be delighted to provide you with answers and assistance. You can also contact our Customer Service Department directly for additional help.
Remember that on our social media, we post a wide range of ideas, offers, and the latest updates related to various personalisation techniques daily. To stay informed about everything, follow us on Instagram and TikTok. And don't forget to subscribe to our YouTube channel to keep learning with us!
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